Beat the Blues with Lucozade’s Bold New Trio: Sport, Energy, and Alert Go Blue!


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Attention all Lucozade aficionados! Prepare to be dazzled as the iconic British brand introduces a limited-edition trio of vibrant blue drinks: Lucozade Sport Blue Force, Lucozade Energy Blue Burst, and Lucozade Alert Blue Rush.

But hold onto your hats, because there’s a twist! These drinks aren’t just eye-catching (though their packaging is undeniably cool); each one boasts a unique mystery flavor, keeping you guessing until that first tantalizing sip.

Ready to unlock the blue? Here’s the lowdown:

Release Date: Available from late February 2024 across the UK.

Retailers: Look for them at major supermarkets, convenience stores, and online retailers such as:

Price: Each 500ml bottle has a recommended retail price of £1.

Discounts:

For savvy savers, here are some exclusive discount avenues:

  • Students: Check out UNiDAYS and Student Beans for deals on Lucozade and other beverages.
  • Military: The Defence Discount Service offers discounts on various products, including groceries.
  • Emergency Services: Don’t forget your Blue Light Card! It unlocks discounts at many retailers, including supermarkets.

Feeling Blue-tiful?

While we eagerly await the official flavor reveal, here’s a sneak peek at some competitors and related items:

  • Prime Blue Raspberry: Another vibrant blue beverage, available in supermarkets and online retailers.
  • Ribena Blue: A berry-flavored twist on the classic Ribena, available in selected stores.
  • Blue Powerade: A sports drink with a variety of blue flavors, found in most supermarkets.
  • Blue Monster Energy: An energy drink with a bold blue flavor, available in most supermarkets and convenience stores.

Emergency Services Discounts:

To our heroes in emergency services, enjoy discounts from:

  • Defence Discount Service: Offers discounts on various retailers, including supermarkets.
  • Blue Light Card: Unlocks discounts at many retailers, including supermarkets.
  • TOTUM: Offers discounts for students and young professionals, including some retailers.

Top 3 Discount Retailers for Emergency Services:

  • Morrisons: Offers a 10% discount with a Blue Light Card.
  • Sainsbury’s: Offers a 10% discount with a Blue Light Card.
  • Tesco: Offers a 10% discount with a Blue Light Card.

Also There Is…

Keep an eye out for limited-edition Lucozade merchandise and promotions accompanying the blue drink launch. You might find cool clothing, phone cases, or even special edition cans!

Unleash the Blue and Revel in the Mystery!


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